top of page
  • Writer's pictureMark Turner

So you’ve discovered laser – Now what?

Updated: Mar 24, 2021

I am launching a new blog series to guide you through the key steps and challenges in laser process development -- from idea concept all the way to manufacturing success. And in particular, we've recently published a video stepping through a phased-methodology that helps you through the “valley of death”, minimizing risks and getting to an optimum solution.

This article focuses on the very early phase where you’ve just discovered laser as a potential solution for your product development and manufacturing needs. At this stage, you may be talking with your team to determine what’s the best first step. How do I evaluate whether or not laser is the right solution? What type of laser technology works best for what I want to achieve? How can I avoid going down the wrong path and causing unnecessary costs and delays?

Whether you are requiring a process for drilling, welding, cutting, dicing, marking or scribing, it’s important to know how to choose the right partner to support your process and integration needs.

Laser processing enables a wide variety of applications, form factors and materials leading to a confusing mix of solution providers in the marketplace. For this article, I will focus on the four primary options to support your needs: laser manufacturers, contract manufacturers, laser integrators, and a trusted advisor who is also a laser integrator.

Laser Manufacturer

Most customers begin with an online search. They often end up reaching out to a laser manufacturer to determine if one of the manufacturer’s lasers would be suitable for their needs. Laser manufacturers are a great resource and repository for generally pairing the types of lasers to the types of materials and processes. It is important to understand that laser manufacturers don’t give you that complete vision and foresight to how a particular laser will be integrated into a manufacturing solution. Without that foresight, customers are left uncertain in the practicality, viability and return-on-investment of the lasers in the product development stage as well as the turnkey manufacturing phase.

Also, depending on the complexity of the process required, they may not be able to make your complete test part with the features you require. For example, laser manufacturers are excellent at producing one beautiful laser drilled hole, but may struggle to provide you a full size wafer with an array of accurately positioned holes. That type of work requires a lot more development time, custom fixtures and automation capability.

Contract Manufacturer / Job Shop

Some customers are not initially concerned how the products are made but just getting the product made. In this case, customers might provide a part drawing and the material spec to a contract manufacturer to make those parts.

The nice thing about contract manufacturers is that they are very well versed in manufacturing to design spec, and will do everything from laser cutting to post processing. They’ll work out the nitty-gritty behind the scene so you are presented with (hopefully) a good part. They can be an excellent solution to get a processed part into your hands quickly, so you can prototype your product and see if laser processing can be possible. Keep in mind that just because a CM says “no bid” (i.e. they won’t do it) doesn’t mean it can’t be done!

A downside of going to a contract manufacturer, however, is that you can end up with a beautiful part but have no idea how that part was made. Without that knowledge, you can’t determine if the process and the technology behind making that part is scalable, and how to integrate this technology into your manufacturing if you want to internalize that production within your company. This may become a black-box solution where you lose control on pricing and schedule. And if you're in the medical industry, it can become even more troublesome to have additional documentation from a third-party supplier.

So there are definitely pros and cons of going to laser manufacturers and contract manufacturers. And there's definitely a time and place for it.

A Quality Laser Integrator

The right solution also needs to meet your manufacturing requirements. We often recommend our customers to work with highly knowledgeable laser systems integrators – someone who thoroughly understands how to pair a variety of lasers to your processes and materials, while possessing depth of knowledge on precision motion and factory automation. Such integrators, like Owens Design with whom I partner, provide a big-picture perspective, and can work out a right solution for your application from a product development and a business standpoint.

An experienced laser integrator will not only bring you the right laser and beam delivery for the process, but provide part alignment, material handling and robotic automation. They will additionally deliver controls and software which is critical to the success of the technology integration. The need for intuitive and effective software for controls is sometimes overlooked, and can be a significant cause of unexpected delays and costs.

This overall solution should enable a seamless and smooth transition between all the stages of your product development:

  1. Early R&D phase

  2. Testing out several batches of products to evaluate quality, repeatability and yield

  3. Integration of a first laser machine into your facility (i.e. pilot line)

  4. Scaling up with more systems (if required)

A Trusted Advisor

More importantly, ask your supplier if they are willing to educate you throughout this process. Frequently, lasers are seen as a black-box mystery in the world of laser physicists, causing customers to believe they have to just trust the information on the datasheet or a laser sales rep. To me, that is a very risky approach! If I were a product manufacturer, I’d want to work with a supplier that I can treat as a trusted advisor and build a collaborative relationship.

Such a partner will seek to understand your various challenges and your end goals in order to develop a solution that maximizes your ROI. I have found that sharing relevant information in a collaborative way that educates on both parties delivers the best outcomes. We look at what’s important from a technical, manufacturing and business perspective. Using this perspective, we collaboratively develop the most valuable solution and guide our customers to manufacturing success. To ensure a holistic solution, we actively educate our customers on how these technologies work—why we've chosen specific lasers or beam delivery systems, lenses and all these sorts of things; how we can scale up from manually loaded systems to robotic loading in fully automated systems. The goal is to provide you (the end-users) the knowledge you need to confidently adopt the technology, and can, in turn, educate your own technical teams on the new technology being onboarded.

Each solution provider has its own benefits and disadvantages. Below is a general comparison chart for your reference. I hope you find the information presented here useful in determining your best laser processing partner for your manufacturing needs during that very early stage of product development.

I highly recommend reaching out to a quality laser integrator who can become your trusted advisor. If you've confided in one such advisor already, you’re in good hands. Otherwise, note that searching for and establishing a trusted advisor to support you early on is going to pay dividends. If you’re completely new to laser technology and the search feels daunting, here are some good indicators you’re talking to a potential trusted advisor:

  • They are an expert in the field of laser technology

  • They are a knowledgeable laser integrator with a good understanding of precision automation and manufacturing

  • They have the ability to listen and understand your needs (including your return-on-investment) and challenges

  • They provide unbiased feedback

  • They communicate openly and welcome feedback

  • They collaborate -- willing to educate and share knowledge

Please feel free to reach out to me ( on questions about laser systems, laser processes, or anything related to laser manufacturing. We’d be happy to educate, share information, and point you in the right direction. In the next blog, we will share tips and info in determining the right laser for the job. Please follow us on LinkedIn for our next blog update. For other Turner Laser Systems or laser processes videos, visit our YouTube channel.


About Mark Turner

Mark Turner holds a PhD in laser machining and is the founder of Turner Laser Systems LLC with over a decade of experience working with lasers. Laser physicist by day and an avid coffee maker by night, he's known to be brewing the perfect cup of espresso for his friends at his home in Fremont, CA when away from work.


Syed Hasan
Syed Hasan

Wonderful article Mark!

bottom of page